All posts by Tony Edward

How blockchain will impact search marketing

Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land.

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Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. The post Optimized store landing pages: An important part of local search strategy appeared first on Search Engine Land.

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Google My Business website builder SEO review

Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time. The post Google My Business website builder SEO review appeared first on Search Engine Land.

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How to monitor Google Knowledge Graph changes and performance

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. The post How to monitor Google Knowledge Graph changes and performance appeared...

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Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump

Whether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers. The post Cool tricks to explore Google’s Knowledge Graph results, featuring...

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Brand vs. local Knowledge Graph result: Which is better?

Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.

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How to avoid an outbound link penalty from Google

We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well. The post How to avoid an outbound link penalty from Google appeared first on Search Engine Land.

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What Google’s experimental content podium means for SEO

What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers. The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.

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How Pokémon Go can help generate SEO and foot traffic

Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions. The post How Pokémon Go can help generate SEO and foot traffic appeared first on Search Engine Land.

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Is your HTTPS setup causing SEO issues?

Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. The post Is your HTTPS setup causing SEO issues? appeared first on Search...

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