All posts by Tom Demers

From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.

The post From big to small: 5 free image compression tools reviewed appeared first on Search Engine Land.



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The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.

The post The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) appeared first…



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5 mindset mistakes you may be making when it comes to SEO

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential.

The post 5 mindset mistakes you may be making when it comes to SEO appeared…



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25 Revealing Questions You Must Ask New SEO Clients by @tomdemers

Here are 25 critical things SEO providers need to ask their new clients before starting a campaign.

The post 25 Revealing Questions You Must Ask New SEO Clients by @tomdemers appeared first on Search Engine Journal.

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.

The post The 8 time- & money-saving SEO tools I pay…



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Increasing SEO Traffic by Updating and “Thickening” Your Old Blog Posts by @tomdemers

A step-by-step process for identifying your most popular older blog posts, and then updating those posts to help grow organic traffic to your site.

The post Increasing SEO Traffic by Updating and “Thickening” Your Old Blog Posts by @tomdemers appeared first on Search Engine Journal.

What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond

Columnist Tom Demers shows how some websites supporting Sanders are gaining organic search visibility — and how these principles can apply to your business.

The post What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond appeared first on Search Engine Land.



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How To Increase Qualified B2B SEO Traffic In 2016 & Beyond

Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how.

The post How To Increase Qualified B2B SEO Traffic In 2016 & Beyond appeared first on Search Engine Land.



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Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing content.

The post Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building appeared first on Search Engine Land.



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Getting Started with Influencer Marketing: Tips and Strategies for the “Unfluential” by @tomdemers

Influencer marketing is all the rage. But how do you actually do that? How do you get those influencers to pay attention to you and share your stuff?

The post Getting Started with Influencer Marketing: Tips and Strategies for the “Unfluential” by @tomdemers appeared first on Search Engine Journal.