All posts by Thomas Stern

What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

The post What to get right before launching a global business appeared first on Search Engine Land.



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The importance of targeting branded searches

Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.

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Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.

The post Local SEO: Driving customer actions for…



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How to conduct an SEO content audit

Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.

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Nailing down ads for the holiday season

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.

The post Nailing down ads for the holiday season appeared first on Search Engine Land.



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It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.

The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.



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How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.

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Refreshing competitive search strategies in 2017

In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions.

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Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.



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Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…



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