All posts by Stoney G deGeyter

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How (and Why) to Use Competitors to Establish Your Marketing Goals by @stoneyd

Use these five critical knowledge points to assess your competition before establishing your digital marketing goals.

The post How (and Why) to Use Competitors to Establish Your Marketing Goals by @stoneyd appeared first on Search Engine Journal.

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7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death by @stoneyd

Your content will eventually lose traffic and be forgotten – unless you use these tips to keep your website content fresh.

The post 7 Ways to Keep Great Content from Dying a Slow, Unremarkable Death by @stoneyd appeared first on Search Engine Journal.

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How to Target Your A-Audience Without Losing Your B-Audience by @stoneyd

Learn how to provide value to your main audience without alienating other possible audiences that could become your "A-Audience" down the line.

The post How to Target Your A-Audience Without Losing Your B-Audience by @stoneyd appeared first on Search Engine Journal.

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13 SEO Job Interview GOTCHA! Questions You Should Never Ask by @stoneyd

Avoid asking SEO candidates these 13 questions, which have no real value other than to make the interviewer feel smart.

The post 13 SEO Job Interview GOTCHA! Questions You Should Never Ask by @stoneyd appeared first on Search Engine Journal.

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37 Ways to Screen Job Candidates for Strategic SEO Thinking by @stoneyd

Once you've narrowed SEO candidates down based on knowledge and experience, find out what they'll actually DO using these questions.

The post 37 Ways to Screen Job Candidates for Strategic SEO Thinking by @stoneyd appeared first on Search Engine Journal.

41 of the Best SEO Job Interview Questions by @stoneyd

Education level, certifications, and years of service alone don't accurately illustrate an SEO candidate's experience, but these questions can.

The post 41 of the Best SEO Job Interview Questions by @stoneyd appeared first on Search Engine Journal.

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46 SEO Job Interview Questions to Assess a Candidate’s Knowledge by @stoneyd

Use these questions to assess the knowledge of any potential SEO you are interviewing.

The post 46 SEO Job Interview Questions to Assess a Candidate’s Knowledge by @stoneyd appeared first on Search Engine Journal.

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“SEO Quickly — Then SEO Correctly” by @stoneyd

True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.

The post “SEO Quickly — Then SEO Correctly” by @stoneyd appeared first on Search Engine Journal.

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7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE] by @stoneyd

If you're already doing these, I applaud you. Do nothing, and failure is sure to come your way.

The post 7 Ways to Slow Business Growth and Let Your Competition Win [SATIRE] by @stoneyd appeared first on Search Engine Journal.

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Stop Treating Your Website Guests Like Just Another Visitor! by @stoneyd

Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into a customer.

The post Stop Treating Your Website Guests Like Just Another Visitor! by @stoneyd appeared first on Search Engine Journal.