All posts by Stephan Spencer

The ultimate guide to bot herding and spider wrangling

In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

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YouTube SEO 101

In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

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Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.

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Anatomy of a Google search listing

There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success.

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Featured snippets: How much do you really know about them? [QUIZ]

Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!

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How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.

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Contributor, beware of PageRank-hoarding publishers

So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.

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6 ways to grow your podcast audience with SEO

Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.

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Monetizing your SEO expertise

Columnist Stephan Spencer discusses how you can use SEO knowledge to build assets that make money for you, rather than having all the gains go to your clients.

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SEO is not dead; it’s just a shape-shifter

Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was.

The post SEO is not dead; it’s just a shape-shifter appeared first on Search Engine Land.



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