All posts by Sam Lawson

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Mystified by martech? Introducing the ClickZ Buyers Guide series

Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers.

The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer reviews.

This will be the first in a series of guides created using the collective knowledge of the ClickZ and Search Engine Watch communities to help our readers arrive at more informed technology decisions.

The modern martech landscape is complex and competitive, making it difficult for marketers to cut through the noise and select the right technology partners.

Our buyers guides are created with the objective of providing a clear view on the areas in which vendors excel, in order to allow our readers to establish successful relationships with the most suitable platforms.

What sets our guides apart is the use of a customer survey to hear directly from current clients of each software package. For the bid management tools guide, we received more than 1,600 survey responses, which has provided a wealth of valuable data across our six assessment categories.

 Graphs in the report are interactive to allow comparison.

The series of guides begins with bid management tools because of the importance these technologies hold in the modern martech stack. Along with deriving maximum value from the $92 billion spent annually on paid search worldwide, these platforms also help marketers manage their display advertising and social budgets, with some even providing support for programmatic TV buying.

This creates a varied landscape of vendors, with some focusing on the core channels of Google and Facebook, and others placing bets on the potential of the likes of Amazon to provide a real, third option for digital ad dollars.

Though the vendors we analyzed share much in common, there are subtle distinctions within each that make them suitable for different needs. A combination of customer surveys, vendor interviews, and expert opinion from industry veterans has helped us to draw out these nuances to create a transparent view of the current market.

Within the guide, you will gain access to:

  • Tips on building a business case for investing in a bid management platform
  • Questions to ask of potential bid management tool partners
  • Profiles of the six vendors we analyzed
  • The ClickZ and Search Engine Watch customer survey results

Follow this link to download the Bid Management Tools Buyers Guide on Search Engine Watch.

 

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Mobile Reader Survey: Voting Now Open!

With 677 entries from 343 companies across 27 categories, ClickZ and Search Engine Watch’s inaugural mobile reader survey has been compiled and is now open for voting!

Designed to reward technology vendors and agencies at the cutting edge of delivering mobile solutions, services, content and technology, the power is now in you, our reader’s hands to select the winners!

Voting rules:

  1. You may only vote for one company in each category.
  2. You may not be an active employee of the company that you are voting for.
  3. If you do work for one of the companies, you are encouraged to promote the survey to your clients and network, but you may not vote for your own company. You are eligible to vote in any of the categories which do not feature your company.
  4. We will be collecting basic information to be able to authenticate your entry against these rules. Please ensure that you use your business email address.

Voting will close on January 20th, 2017 and a Shortlist of the winners will be announced during the Mobile Content takeover on January 24th, 2017. Winners will be announced and published in an exclusive ‘State of Mobile Report’ which will go live on February 6th, 2017.

For more information on how to get involved in our Mobile Content Takeover please contact sam.lawson@clickz.com.

The categories:

Data
Best CRM or Data Management Platform
Best Mobile Engagement Platform
Best Mobile-first Marketing Automation Platform

Agencies
Best Overall Mobile Agency
Best Mobile Agency (SMB)
Best Mobile Search Agency

Analytics
Best Mobile Analytics Platform/Provider
Best App Analytics Platform

Attribution
Best Cross Device Attribution Platform

Apps
Best App Developer

Augmented Reality
Best AR Solution (Delivery/Technology)
Best AR Content Creation Agency/Firm (Content

Virtual Reality
Best VR Solution (Delivery/Technology)
Best VR Content Creation Agency/Firm (Content)

Location
Best Location Data Provider
Best Location-based Services (LBS) or Proximity Based Technology
Best Mobile Ad Server
Best In-App Mobile Advertising Solution
Best Native Advertising Mobile Solution
Best Mobile Video Advertising Platform

Display
Best Mobile Ad Network
Best Supply Side Platform (SSP) /Exchange
Best Demand Side Platform (DSP)

Content
Best Mobile Content Creation Firm/Agency

M-Commerce
Best Mobile Billing or Payments Provider

Call Technology
Best Mobile Click to Call Technology

⋆ Overall ⋆*
Most Innovative Mobile Marketing Technology/Solution

*This is the only category where the winner will be decided by our editorial team.

Reader survey: calling all mobile marketing technology firms, agencies & service providers

We’re inviting all mobile marketing technology companies, service providers and agencies to be a part of our inaugural Mobile Marketing Reader Survey.

Covering 23 categories, all of the winners will be voted for exclusively by the 850,000 monthly readers across ClickZ and Search Engine Watch.

In the first of a new series of Content Takeovers for 2017 this survey will reward technology vendors and agencies that are at the cutting edge of delivering solutions, services, content and technology to help marketers target, report, convert, retain, engage and interact with their customers on a mobile device. Note, this is not the best use of a technology or best campaign, but rather the technology or service itself.

With worldwide mobile internet usage officially surpassing desktop for the first time last week and with the number of vendors and agencies at an all-time high, this is an opportunity for you to step into the limelight and gain the ultimate accolade of being voted the best in your field by your customers, our readers.

Here’s how the survey works:

  1. Simply specify which categories you would like to be considered for (takes under 5 minutes)
  2. We pool all of the submissions together, all entries will be added to the survey as long as they are relevant
  3. We invite our readers (brand or client side only) to vote on December 5th for the winner in each category
  4. The winners are published in an exclusive report on February 6th

The deadline for submissions is Friday, December 2nd.

The categories:

Data

Agencies

Analytics

Attribution

Apps

Augmented Reality

Virtual Reality

Location

Display

Content

M-Commerce

Call Technology

⋆ Overall ⋆

Can’t see a category relevant to you?

You can suggest a new one by clicking here and skipping to the final section (page 17) of the survey.

Rules

For a list of voting rules please click here. For information on sponsorship opportunities or if you have any questions about the survey or process please contact sam.lawson@clickz.com.