All posts by Ryan Shelley

The problem with obsessive rank tracking

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. The post The problem with obsessive rank tracking appeared first on Search Engine Land.

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Why you need to get back to SEO basics

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first. The post Why you need to get back to SEO basics appeared first on Search Engine Land.

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3 local SEO tips that deliver business results

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. The post 3 local SEO tips that deliver business results appeared first on Search Engine Land.

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Why SEO & lousy content don’t mix

Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. The post Why SEO & lousy content don’t mix appeared first on Search Engine Land.

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What we’ve learned about SEO in 2016

Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017. The post What we’ve learned about SEO in 2016 appeared first on Search Engine Land.

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5 steps to optimizing your site for Google’s mobile-first index

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. The post 5 steps to optimizing your site for Google’s mobile-first index appeared first on...

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3 things to do after a major Google algorithm update

Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The post 3 things to do after a major Google algorithm update appeared first on Search Engine Land.

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3 things to do after a major Google algorithm update

Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The post 3 things to do after a major Google algorithm update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

What Netflix can teach us about long-tail keyword research 

Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at. The post What Netflix can teach us about long-tail keyword research  appeared first on Search Engine Land.

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The human side to SEO: the power of personas

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. The post The human side to SEO: the power of personas appeared first on Search Engine Land.

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