All posts by Pauline Jakober

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8 Huge Dangers of Shutting Down Your AdWords Account by @GrpTwentySeven

Here's how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.

The post 8 Huge Dangers of Shutting Down Your AdWords Account by @GrpTwentySeven appeared first on Search Engine Journal.

15 PPC pro tips for writing text ads

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. The post 15 PPC pro tips for writing text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven

How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects.

The post Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven appeared first on Search Engine Journal.

How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. The post How your website redesign can sabotage your paid search efforts appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven

Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.

The post Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven appeared first on Search Engine Journal.

How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search...

Please visit Search Engine Land for the full article.
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13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven

Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.

The post 13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven appeared first on Search Engine Journal.

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it's still possible to succeed with the right tactics. The post Beat high-cost paid search clicks by sweating the details appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven

Find out how you can compete – and win – against big brand advertisers in search engine marketing.

The post How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven appeared first on Search Engine Journal.

Optimize your GDN accounts with more hidden gems

Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle. The post Optimize your GDN accounts with more hidden gems appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.