All posts by Pauline Jakober

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Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven

Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.

The post Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven appeared first on Search Engine Journal.

How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search...

Please visit Search Engine Land for the full article.
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13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven

Bidding on brand should be a no-brainer. Here are 13 reasons to include it in your paid search strategies.

The post 13 Reasons Why PPC Brand Bidding Is a No-Brainer by @GrpTwentySeven appeared first on Search Engine Journal.

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it's still possible to succeed with the right tactics. The post Beat high-cost paid search clicks by sweating the details appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.
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How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven

Find out how you can compete – and win – against big brand advertisers in search engine marketing.

The post How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven appeared first on Search Engine Journal.

Optimize your GDN accounts with more hidden gems

Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle. The post Optimize your GDN accounts with more hidden gems appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Optimize your AdWords account with these hidden gems

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for. The post Optimize your AdWords account with these hidden gems appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

5 common mistakes made by B2B paid search novices

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot. The post 5 common mistakes made by B2B paid search novices appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

4 reasons your PPC programs can fail

Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure. The post 4 reasons your PPC programs can fail appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. The post Why the Google Search Network isn’t working for your B2B business appeared first on...

Please visit Search Engine Land for the full article.