All posts by Paul Shapiro

Making your first AMP Story: Google’s answer to Snapchat and Instagram

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend.

The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land.



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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.

The post Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data…



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Google site search is on the way out. Now what?

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.

The post Google site search is on the way out. Now what? appeared first on Search Engine Land.



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How to check which URLs have been indexed without upsetting Google: A follow-up

How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.

The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared first on Search Engine Land.



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How to check which URLs have been indexed by Google using Python

Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that.

The post How to check which URLs have been indexed by Google using Python appeared first on Search…



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Improve internal linking for SEO: Calculate Internal PageRank

Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.”

The post Improve internal linking for SEO: Calculate Internal PageRank appeared first on Search Engine Land.



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The essential metrics to analyze for keyword research success

When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.

The post The essential metrics to analyze for keyword research success appeared first on Search Engine…



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How To Get Started With Accelerated Mobile Pages (AMP)

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

The post How To Get Started With Accelerated Mobile Pages (AMP)…



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Four Tools To Break You Out Of The Keyword Research Box

Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.

The post Four Tools To Break You Out Of The Keyword Research Box appeared first on Search Engine Land.



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Making Strategic Decisions About Difficult-To-Get Backlinks

Looking to start link building? For those not sure where to start, contributor Paul Shapiro presents his method for identifying potential link targets.

The post Making Strategic Decisions About Difficult-To-Get Backlinks appeared first on Search Engine Land.



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