All posts by Michelle Cruz

Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that's not widely discussed in the industry -- search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land.

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5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.

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The unexpected impact of Google automated ad extensions

What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains. The post The unexpected impact of Google automated ad extensions appeared first on Search Engine Land.

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Tips For Getting A New Google AdWords Account Off On The Right Foot

Starting a brand new AdWords account? Check out columnist Michelle Cruz's handy checklist for getting started! The post Tips For Getting A New Google AdWords Account Off On The Right Foot appeared first on Search Engine Land.

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