All posts by Matt Southern

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] by @mattsouthern

If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically Using SEMRush’s Traffic Cost metric, search agency Siege Media combed through the web to find out which sites were generating the most valuable organic search traffic. The findings have been compiled in the infographic below: Takeaways: It’s interesting to note that the site with the most valuable search traffic, Wikipedia, is one that does not attempt to […]

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Facebook To Grade The Effectiveness Of Your Ads Before You Run Them by @mattsouthern

Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Starting this week Facebook will be grading ads on a scale of 1 to 10 in its ad reporting tools. The score will be assigned according to the amount of positive and negative feedback Facebook predicts your ad will receive. If it’s predicted that people will frequently try to hide or report your ad, you will receive a lower score. If it’s predicted people will interact positively with your ad, it will get a […]

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Google Celebrates Safer Internet Day By Giving Everyone 2GB Of Free Drive Storage by @mattsouthern

In case you didn’t know, today is Safer Internet Day, and if you were looking for a reason to celebrate such an occasion how does 2GB of free Google Drive storage sound? That’s right, Google is offering everyone 2GB of free storage, but there’s a slight catch. You’ll need to complete a quick security checkup to ensure you’re getting the most out of Google’s security features. Google says the checkup will take around 2 minutes, but I went through it and honestly it only took around 30 seconds. It’s a 3-step process that asks you to verify your password recovery […]

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Google To Answer Health-Related Questions In The Knowledge Graph by @mattsouthern

The next time you search for health information you may get your answer instantly, as Google has added information about common health conditions in its Knowledge Graph. The search giant announced that within the next few days you’ll be able to ask Google health-related questions and it will return relevant medical facts, such as symptoms and treatments, right in the search results pages. The information Google will provide is going to be quite deep. It will tell you whether a condition is critical, contagious, what ages it affects, and so on. Depending on the condition Google may even return a […]

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Google Acquires Photo Storage App Odysee, Is A Major Google+ Update On The Way? by @mattsouthern

It was announced today that Google acquired photo storage app Odysee. The app, which automatically backs up photos and videos taken on your smartphone, will shut down on February 23rd. As a result of the deal Odysee’s development team will be joining the Google+ team, a move which has led to speculation that Odysee’s unique features will eventually be integrated into G+. In addition to backing up media captured on your mobile device, Odysee also allows for automatic private sharing with other users. Odysee also has an intelligent feature where it determines which quality to store your media in based […]

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As Google’s Search Deal With Apple Is Set To Expire, Bing And Yahoo Want A Piece Of The Action by @mattsouthern

The coveted role of being Apple’s default search provider for the Safari browser is going to be up for grabs soon, according to a report from Quartz, and Yahoo and Microsoft are both vying for Google’s spot. There’s a lot at stake for the company Apple decides to go with. According to StatCounter, Safari accounted for 48% of searches on smartphones, 69% on tablets, and 9% on desktops in the US in the month of January 2015. We know that there’s a lot of power in being a browser’s default search engine, just look at the story published this week on Google’s […]

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Twitter Sucks At Dealing With Abuse And Trolls, Says CEO Dick Costolo by @mattsouthern

An internal memo sent out to Twitter employees, obtained by The Verge, reveals candid comments made by CEO Dick Costolo about the company’s shortcomings in dealing with harassment and cyber bullying. Abusive behavior on Twitter is driving away core users, the CEO believes, which is why it has become a priority for the company to quell the rampant trolling. Costolo takes full responsibility for his company’s failure to adequately address these issues. In the full company memo below, you can read what he intends to do about it: We suck at dealing with abuse and trolls on the platform and […]

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Google To Once Again Show Tweets In Search Engine Results Pages by @mattsouthern

Google once again has access to Twitter’s firehose thanks to a new deal reached between the two companies, Bloomberg reports. Within the first half of this year you’ll start to see tweets in Google’s search results in real-time. Previously Google had to crawl Twitter for new information, just as it does any other site. Now the search giant has immediate access to Twitter live stream of data, meaning tweets will be visible in the SERPs automatically. You may remember back in 2009 when Google was able to index tweets automatically. The deal lapsed in 2011 and was not renewed because Twitter’s […]

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Twitter Launches Quick Promote, A Faster Way To Promote Tweets by @mattsouthern

Ever wish it was as easy to promote a tweet as it is to boost a Facebook post? Well now it is (almost), as today Twitter announced the launch of quick promote. Quick promote is a new feature, designed specifically with SMBs in mind, which allows you to quickly and easily promote a tweet. To promote a tweet using quick promote, first go to your tweet activity dashboard at analytics.twitter.com. From there click on the tweet that you want to promote, and then look on the left sidebar and you’ll see an option to promote that tweet. For the time […]

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Hit With A Penalty? Google Explains The Best Way To Submit A Reconsideration Request by @mattsouthern

If Google slaps you with a manual penalty it’s not the end for your site. You always have an opportunity to undo the damage, so to speak. When you correct the problems that led to receiving a penalty, you can then submit a reconsideration request to have Google take another look at your site. If Google feels like you have adequately resolved the issues it will then reindex your site. If your reconsideration request isn’t approved then it’s back to the drawing board. Google wants to send fewer webmasters back to that proverbial drawing board, as the company has recently updated […]

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