Yahoo recently announced they will be shifting their focus to what they feel are their core products, which means retiring a few products that no longer fit in with their core offerings. Yahoo says their core products are search, communications, digital magazines, and video — and shifting their focus to those products will allow them to deliver the best for their users. Jay Rossiter, SVP, Cloud Platform Group, stated in a release: At Yahoo, focus is an important part of accomplishing our mission: to make the world’s daily habits more entertaining and inspiring. To achieve this focus, we have sunset […]
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Facebook has announced the launch of Atlas, an advertising platform which they say has been rebuilt from the ground up to “tackle today’s marketing challenges.” Facebook describes today’s marketing challenges as being able to reach people across devices, and bridging the gap between online impressions and offline purchases. Atlas will purportedly tackle those challenges with a solution that’s being called “people-based marketing.” Erik Johnson, Head of Atlas, describes people-based marketing in a release: Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and […]
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Re/code reports that Facebook has partnered with Stripe to power a “Buy” button that will eventually be a part of the news feed. That’s the same service provided Twitter is using to power their Buy button, which just launched this month. The Buy button will allow Facebook users to purchase items featured in ads or posts, which means marketers will have the ability to make sales directly on Facebook. Re/code states Facebook began testing the Buy button back in July, and it’s still in the testing phase. A Facebook spokesperson confirmed That Stripe is the sole payments partner behind the test. […]
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Pierre Far, Webmaster Trends Analyst at Google UK, announced on Google+ last night that a new Panda update is rolling out. The update began rolling out earlier this week, and Far says he expects to have everything done by sometime next week. Google has been able to discover additional signals to help Panda more accurately identify low quality content, thanks to user and webmaster feedback. As a result, a greater diversity of high-quality small- and medium-sized sites are said to be ranking higher, which is good news. Another piece of good news is if you were penalized by Panda previously, then this […]
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This week Twitter took another step towards facilitating consumer purchases through tweets by introducing the #AmazonWishlist hashtag. The new hashtag is integrated with Amazon’s wishlist-making tool, allowing Twitter uses to add items to their list by including that hashtag in a tweet. In order to use the hashtag you must link your Amazon and Twitter accounts together. If you’re not sure how, Amazon will prompt you to do it after going to this link. Once your account are linked then you can start adding items to your wish list. To do that, just reply to tweets that include an Amazon […]
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Hootsuite announced today that the company has closed a US$60 million financing round, bringing Hootsuite’s total financing to-date to US$250 million. Ryan Holmes, Hootsuite’s CEO, stated in a release: This financing will help us scale even faster on a global level and bring the most innovative products to market. The strong commitment from investors during this time of amazing growth marks an exciting milestone for Hootsuite. With this new funding Hootsuite explains that they will continue growing and expanding to meet the needs of their growing user base, now exceeding 10 million worldwide. As an example of how they have […]
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Bing’s new iPhone app is now available in the Apple’s App Store, and the company stated in an announcement that this release makes Bing even more useful to iPhone users by taking advantage of unique iOS8 functionality. Here are some of the new features. Translate The Web With Bing’s new iPhone app you can translate web pages into your preferred language. This can be done using either the Bing App itself or the Safari browser. To take advantage of this new feature, tap the Share icon in the app and click ‘Translate’. To set this up to work in Safari, […]
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Google announced this week via the Google Research blog that they will be introducing a new addition to search listings. The new feature is designed to pull out key pieces of information from a page and insert it into the search results snippet for that page. The new feature, which sounder like a richer version of rich snippets, is called structured snippets and can already be seen in certain searches. If you search for Batman, as one does, you’ll now learn where he first appeared and who he was created by without having to click on the Wikipedia page. See […]
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This post is Sponsored by Pubcon Las Vegas – October 6 – 9 in Las Vegas, Nevada. Pubcon Las Vegas is less than two weeks away! Proudly sponsored by Facebook, Pubcon’s 15th anniversary event will be the biggest gathering of search and social media professionals you can expect to see all year. Since 2000, Pubcon has been a must-attend conference according to Forbes, and a “top conference for growing your business” according to Inc. Pubcon has thrived on bringing together the very best in online marketing and SEO from over 130 different countries. This year’s conference will offer a week-long look at the future […]
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The Wall Street Journal reports that Facebook is nearing the launch of a new advertising platform for marketers to more effectively connect with their target audiences across multiple devices. Facebook’s new advertising platform is said to be an overhauled version of the Atlas Advertiser Suite, an ad-serving platform that was purchased from Microsoft last year. The new version will be renamed just ‘Atlas’ and is expected to be a great help for marketers when it comes to targeting and measuring the effectiveness of their online advertisements. Atlas will reportedly be able to help Facebook marketers understand which of their ads […]
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