All posts by Matt Southern

Mobile Search Spend To Surpass Desktop Next Year, iOS Still King Of Mobile Web Traffic by @mattsouthern

A report published today by research firm eMarketer reveals projections for mobile search spending over the next four years. As of 2015, mobile search spending in the US is projected to surpass desktop search spending. Search spending includes companies putting money into both PPC ads and organic SEO, taking into consideration both smartphones and tablets. These projections are tremendous considering last year mobile accounted for only a quarter of all search spending. However, it’s interesting to note that although marketers are spending more on mobile they are not necessarily getting more out of it. ROI on mobile search spend will […]

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Shots Fired! Mark Zuckerberg Defends Against Anti-Ad Statements From Apple’s Tim Cook by @mattsouthern

If you follow Apple news you might remember a story back in September where CEO Tim Cook published an open letter expressing his criticism of free online services that make money through advertising. When an online service is free, you’re not the customer. You’re the product… Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or Web browsing habits to sell to advertisers. Cook’s comments weren’t lost on Facebook CEO Mark Zuckerberg, whose company does a lot of what Cook was critical of. In an article published this week by Time […]

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Highlight Your Most Important Google+ Updates With New Pinned Posts by @mattsouthern

Despite all the criticism against Google+, there are still those who swear by it. Whether you love it, hate it, or are just plain indifferent to it, one thing that can’t be denied is the commanding presence Google+ has in local search results. When you’re searching for a local business the local pack tends to be what shows up at or near the top, which links to reviews hosted on a Google+ local page. I know that 9 times out of 10 when I end up on a business’s Google+ page it’s because I’m out somewhere and trying to learn […]

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European Search Awards To Be Held In Berlin In April 2015, Now Taking Entries by @mattsouthern

The European Search Awards, now going into their fourth year, have officially announced the location for the 2015 awards ceremony. The 2015 winners will be announced in Berlin, Germany on Wednesday 22 April, with many of the continent’s foremost digital and content marketers expected to be in attendance. The awards opened for entries at the end of last month, and will be delivered in association with SEMPO, the industry’s trade association, SEJ, and a number of other sponsors. For the winners, receiving such an award represents the culmination of a year of hard work and dedication to their profession. Julia Gonzalez […]

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Expect Further Rankings Fluctuations As Penguin 3.0 Continues To Roll Out, Perhaps Indefinitely by @mattsouthern

There has been much discussion about Penguin 3.0 over the past several days, as site owners have reported fluctuations in rankings that are believed to be a result of Google’s recent algorithm update. The majority of the discussion revolves around site owners reporting recoveries from previous Penguin updates, which is nice to see, but others may not be so fortunate. These kinds of fluctuations are to be expected as Google’s John Mueller publicly stated last month that the Penguin 3.0 rollout was still ongoing, and did not give any indication as to when it might be completed. With that being […]

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Twitter Updates: Improvements To Managing Blocked Accounts, Reporting Harassment, And Adding Filters To Photos by @mattsouthern

Twitter announced several updates to its service today that will all be appreciated for entirely different reasons. One update aims to protect users from abuse, the other relates to blocking accounts, and finally Twitter had made itself more Instagram-like when it comes to adding filters to photos. Making It Easier To Report Harassment Twitter wants to make its social network safer by making it easier for users to report abuse and harassment. Now users can report abusive content and flag accounts for review on their mobile device. The changes also extend to people who witness abuse happening on Twitter but […]

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Firefox 34 Released Today With Improved Search Bar, Yahoo As Default Search Engine by @mattsouthern

Mozilla released Firefox 34 today and with it came several notable updates, namely an improved search bar and the first appearance of Yahoo as the new default search engine. Last month it was reported that Firefox would not be renewing its contract with Google, and instead form a strategic partnership with Yahoo to be the browser’s new default search option. That change comes into effect today, though you’re still able to revert to Google as your default search engine if that’s what you prefer. In addition to Yahoo being the new default, its user interface has been improved specifically for […]

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Microsoft To Replace Clip Art With Bing Images In Office Software by @mattsouthern

Clip art, those delightful images reminiscent of the 90s, are set to become a thing of the past as Microsoft announced today they’re doing away with them in favor of Bing Images. If you’re thinking to yourself, “wait, Clip Art was still a thing?”, yes it was though it had been largely phased out with the release of Office 2013. However, anyone still wanting to use those image was able to do so through using an Office.com Clip Art option. That Clip Art option is now being replaced by Bing Images, as Microsoft’s Doug Thomas explains that “usage of Office’s […]

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Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]

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The Vote Is In: European Parliament Is In Favor Of Breaking Up Google by @mattsouthern

Earlier this week I reported on a story about European Parliament wanting to break up, or “unbundle”, Google search from the rest of its services. The vote was held today and EU Parliament voted in favor of the motion to break up Google, with 384 legislators for the motion, 174 against, and 56 abstaining from voting. Even though the motion was passed, EU Parliament does not have the power to actually put it into effect, that’s up to the European Commission. The most EU Parliament can hope to achieve with this vote is to put more pressure on the Commission […]

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