All posts by Matt Southern

Facebook Explains Why Organic Reach Is Dropping, Says It’s Not About The Money by @mattsouthern

Brian Boland, of the Ads Product Marketing team at Facebook, took to the Facebook For Business blog today to answer the questions many Page owners have been asking about organic reach. Boland acknowledges that organic reach is a pain point for many businesses on Facebook. He provides a series of answers to some frequently asked questions to help users understand the changes they have been seeing. Why is organic reach declining? Boland explains that as more and more content is being created and shared every day, competition in the News Feed is increasing. This makes it harder for businesses to gain […]

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How To Connect Your Google Maps Listing To Your Google+ Page by @mattsouthern

Google recently introduced the ability for those who have created a page in Google+ of a type other than Local business or place to integrate their Google+ Page with their Google Maps local listing. Connecting the two together will carry over business hours, reviews, address, and more from Maps to the Google+ page. Please note that the changes are permanent, so be sure that doing this makes sense for your business. Here’s how to connect them: First, you have to create a separate local Google+ page–verified on Google Maps–for the same business as your page. Log in to Google+, select Pages from […]

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New Google Analytics Features Announced For Ecommerce Businesses by @mattsouthern

Google recently provided a preview of of some of the tools and features they will be discussing at the 2014 Google Analytics summit. Perhaps the most notable of these new tools and features is what Google Analytics will be adding specifically for ecommerce businesses. Traditionally, Google Analytics Ecommerce data focused on details about the purchase. Such as transaction details, product details, and so on. Google understands that today’s marketers are more interested in the big picture. They want to understand the entire customer journey. Marketers want more details about customer behavior. What do customers do when looking at products? How do […]

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Mobile Is Dominating The Consumer Purchase Decision Process, According To New Study by @mattsouthern

According to the 3rd Annual U.S. Mobile Path-to-Purchase Study findings released today by xAd, mobile is now dominating the consumer purchase decision process. But what’s surprising is that nearly two-thirds of mobile-driven purchases happen offline. The study shows that mobile has now eclipsed desktop as a research tool. Consumers are spending more time on their mobile devices than ever, account for up to 64% of total time spent online. Of those mobile users, 42% consider mobile the most important resource in their purchase process. Offline activity still plays a big role in consumers’ purchase process as more than 52% reported visiting […]

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Matt Cutts Describes How Content Is Ranked Without Many Inbound Links by @mattsouthern

Matt Cutts, Google’s head of search spam, answers a question about inbound links in his latest Webmaster Help video where a user writes in to ask: How does Google determine quality content if there aren’t a lot of links to a post? In general, in a situation like this Matt says you would have to consider the way search engines worked before they started using links as a ranking signal. In a case like this, content would be judged based on the text on the page. Matt gives a simplified situation of how that would work: The first word that’s […]

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A Flaw In The All-In-One SEO Pack WordPress Plugin May Be Putting Your Website At Risk by @mattsouthern

If you have the All-In-One SEO Pack WordPress plugin installed, your website may be at risk of being compromised if it’s not updated. A update was released on Sunday that patches two vulerabilities. Over the weekend, Web security firm Sucuri announced that they discovered two security flaws in All in One SEO Pack plugin. The flaws leave your website at risk to attacks by users with non-admin accounts. In addition to being able to add or modify certain parameters used by the plugin, attackers can also elevate their privileges and inject malicious code into the administration panel. Sucuri cautions website owners that they […]

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Twitter Launches An Interactive Guide To Help Small Businesses Reach Their Goals by @mattsouthern

This week, Twitter launched an interactive guide designed to help small businesses make better use of its social network. The guide is tailored towards beginners and experienced users alike, covering everything from how to create an account to how to drive sales and measure results. The guide is built to let users choose their own path based on their level of experience. Upon opening the guide, you’re greeted with this screen: Here’s how each of the above sections break down: I don’t get Twitter In this section you’re given the following options: Learn the basics: Here you will learn what […]

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Google’s ‘Right To Be Forgotten’ Form Now Available For Users In Europe by @mattsouthern

Last week a landmark privacy decision was made by the European Union Court of Justice that grants EU citizens the “right to be forgotten.” The ruling stipulates that users can ask for Google to stop linking to anything that’s “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.” Following this ruling, Google has opened up an online form where you can ask to have links to personal data removed from Google’s search results. How It Works When submitting links to be removed, you are asked to provide Google with the URLs […]

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New YouTube Tool Reveals How Well Your ISP Can Stream Video by @mattsouthern

YouTube announced the released of a new tool today that assesses the level of video quality that your Internet service provider is capable of streamin YouTube videos. If you live in the US or Canada, you can use the Google Video Quality Report tool to find out how well your ISP stacks up. If you often run into issues with videos buffering, then this report will shed some light as to why. The report will also offer tips to make YouTube play better. If your ISP isn’t streaming videos at the level of quality you would like, you can also use the tool […]

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