It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is to protect it from vulnerability.
Here we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and PPC campaigns.
Because search rankings generate more website traffic, which naturally leads to greater conversion rates, SEO should complement traditional print, radio and TV ads.
Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO, social media and PPC.
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
Have new content that you’d like to be discovered and found in Google’s search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google’s index.
Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.
How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.