All posts by Matt Lawson

Three foolproof steps to excellent AdWords ads

With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. The post Three...

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Sharing is caring: Click share and post-holiday shopping success

Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it. The post Sharing is caring: Click share and post-holiday shopping success appeared first on Search Engine Land.

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Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales...

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Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. The post Thirteen things marketers want to know about expanded text ads, direct from Google appeared first on Search Engine Land.

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How to use device bid adjustments, straight from Google

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land.

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Five insights your paid search team should be stealing from organic

Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. The post Five insights your paid search team should be stealing from organic appeared...

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AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. The post AdWords’ new extra headline: 7 ways to make the most of it appeared first on Search Engine Land.

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Five reasons why GTIN should be your new favorite Google Shopping acronym

Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeared first on Search Engine Land.

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Google’s Take On The Recent Changes To The Results Page

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts. The post Google’s Take On The Recent Changes To The Results Page appeared first on Search Engine Land.

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New Google Research: Can The Long Tail Be Covered Without Broad Match?

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest. The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search Engine Land.

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