All posts by Mark Traphagen

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New Content Trends Report: Social Sharing Down 50% Since 2015 by @marktraphagen

Find out how your content can buck the trend of declining social shares and search engine power.

The post New Content Trends Report: Social Sharing Down 50% Since 2015 by @marktraphagen appeared first on Search Engine Journal.

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6 Outdated Social Media Tactics That Need to Die by @marktraphagen

Stop wasting time on these six social media marketing strategies and tactics that don’t actually produce results.

The post 6 Outdated Social Media Tactics That Need to Die by @marktraphagen appeared first on Search Engine Journal.

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How to Generate a Year’s Worth of Blog Post Ideas by @marktraphagen

Using these techniques will help you create an ever-flowing pipeline of new – and excellent – blog post ideas.

The post How to Generate a Year’s Worth of Blog Post Ideas by @marktraphagen appeared first on Search Engine Journal.

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9 Proven Tips to Get More Social Media Followers by @marktraphagen

Grow a social media following that actually benefits you or your business with these nine essential tactics.

The post 9 Proven Tips to Get More Social Media Followers by @marktraphagen appeared first on Search Engine Journal.

SMX West: Solving SEO Issues in Google’s Post-Update World

Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.

The post SMX West: Solving SEO…



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What’s new and cool at Google from SMX East 2016

At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

The post What’s new and cool at Google from SMX East 2016 appeared first on Search Engine…



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The Three Pillars of SEO: Authority, Relevance, and Trust by @marktraphagen

Treat your SEO as part of an ecosystem: Serve your audience, build relationships (especially with influencers), and increasing your brand authority.

The post The Three Pillars of SEO: Authority, Relevance, and Trust by @marktraphagen appeared first on Search Engine Journal.

SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics

Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced.

The post SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics appeared first on Search Engine Land.



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Interview: Author Bill Tancer On The Search Impact Of Reviews

Contributor Mark Traphagen discusses the relationship between organic search and reviews with New York Times bestselling author.

The post Interview: Author Bill Tancer On The Search Impact Of Reviews appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.

The post Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West appeared first on Search Engine Land.



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