All posts by Marieke van de Rakt

A Guide to Blog Post Planning

If you are serious about blogging, you should make a plan for your content. Here are five important pointers that will help you to create a blog post plan.

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How to Make People Stay and Read Your Blog Posts

In this post, Marieke van de Rakt will give five tips on SEO and how to get people to stay on your site and read your post.

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What Type of Content Should a Cornerstone Article Be?

In this blogpost, you’ll learn a little bit more about cornerstone article. What type of content should these pages have? And why?

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Writing a Blog: Obtaining an Attractive Writing Style

A few months ago, I wrote a post containing 10 tips for an awesome and SEO friendly blog post. Since then, I have been thinking and reading a lot about writing and blogging. After the success of our first e-book, we are actually working very hard on a second ebook about content SEO at Yoast. In this second e-book, we will discuss (rather detailed) keyword research, site structure and content writing. As I was writing chapters about content writing for the new ebook, I decided to set up a couple of blog posts about content writing as well. In a […]

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Why Focus on Long Tail Keywords?

While writing our book ‘Optimizing your WordPress site’ I worked closely together with Joost de Valk to create a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research, all other things are basically useless’. Back in 2010 Joost, had already written a post called the basis of keyword research in which he states ‘keyword research is the basis of all search marketing’. At the very least my husband is consistent! And more […]

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10 Tips for an Awesome and SEO-Friendly Blog Post

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! For some, writing for […]

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UI 101: Are Looks or Usability More Important While Designing Your Website?

In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, how important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? What is Beautiful is Usable? The Halo Effect The halo effect is a cognitive process in which people attribute all kinds of characteristics to a person based on a first impression or one characteristic. The attractiveness or the […]

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