All posts by Marcus Miller

How much does SEO cost?

How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. The post How much does SEO cost? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Small business SEO: Your questions answered

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small business SEO: Your questions answered appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on...

Please visit Search Engine Land for the full article.

SEO & website design: Everything you need to know

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. The post SEO & website...

Please visit Search Engine Land for the full article.

Organic traffic & link building for small businesses

Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started. The post Organic traffic & link building for small businesses...

Please visit Search Engine Land for the full article.

Using agile project management for SEO & digital marketing

Columnist Marcus Miller shares how his company has adapted an agile framework, Scrum, to better manage his company's marketing and SEO projects for improved client results. The post Using agile project management for SEO & digital marketing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SEO in 2017: Mobile optimization as a competitive advantage

Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you're making the most of the opportunity to forge ahead. The post SEO in 2017: Mobile optimization as a competitive advantage...

Please visit Search Engine Land for the full article.

Canonical chaos: doubling down on duplicate content

Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. The post Canonical chaos: doubling down on duplicate content appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case...

Please visit Search Engine Land for the full article.

Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.