All posts by Marcus Miller

International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The post International SEO and search trends: How does it all work? appeared first on Search Engine...

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Website redesigns: How to retain and improve your SEO

Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The post Website redesigns: How to retain and improve your SEO appeared first on Search Engine Land.

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. The post SEO SWOT Analysis: Focus your efforts in areas that deliver...

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The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. The post The four pillars of an effective SEO strategy appeared first on Search Engine Land.

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Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely separate silos. Here's how to bring them together. The post Content marketing & SEO: The scalable way to be in the right place at the right time...

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The 4 Ps of SEO & digital marketing

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. The post The 4 Ps of SEO & digital marketing appeared first on Search Engine Land.

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How much does SEO cost?

How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. The post How much does SEO cost? appeared first on Search Engine Land.

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Small business SEO: Your questions answered

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small business SEO: Your questions answered appeared first on Search Engine Land.

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SEO vs. PPC: Pros, cons & an integrated approach

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. The post SEO vs. PPC: Pros, cons & an integrated approach appeared first on...

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