All posts by Lori Weiman

2017 SEM growth hacks: Monster growth from brand protection

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017...

Please visit Search Engine Land for the full article.

Using PPC brand protection to decrease campaign costs by 51%

Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand bidding & PPC optimization: future of brand protection (part 8)

What's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on. The post Brand bidding & PPC optimization: future of brand protection (part 8) appeared...

Please visit Search Engine Land for the full article.

Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. The post Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)...

Please visit Search Engine Land for the full article.

Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. The post Brand bidding & PPC optimization: enforcement options (Part 6 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers. The post Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding. The post Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.