All posts by Kristine Schachinger

Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land.

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5 ways ads are killing your site (& SEO)

We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike. The post 5 ways ads are killing your site (& SEO) appeared first on Search Engine...

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Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

Is Google's relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned. The post Google ch-ch-ch-changes. How they’re affecting...

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How RankBrain Changes Entity Search

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. The post How RankBrain Changes Entity Search appeared first on Search Engine Land.

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4 Reasons Organic Search Is Better

Getting traffic from paid advertising and social sites is wonderful -- but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger. The post 4 Reasons Organic Search Is Better appeared first on Search Engine Land.

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The Growth Of Mobile: Do We Need Some Perspective?

Mobile has grown significantly in recent years, with Google now saying that mobile search has surpassed desktop search. But columnist Kristine Schachinger questions the wisdom of blindly adopting a "mobile first" mindset. The post The Growth Of Mobile: Do We Need Some Perspective? appeared first...

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6 Reasons Your Site Isn’t Making Money: It’s Not Me, It’s You

Many people are quick to blame the SEO when their sites don't make money but it often comes down to other factors, like a site that isn't aesthetically pleasing or even the weather.