All posts by Kaspar Szymanski

How to effectively report competitor spam

Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing “blackhat SEO” can be another tool in your marketing arsenal.

The post How to effectively report competitor spam appeared first on Search Engine Land.



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Google Manual Actions: Frequently asked questions and their answers

Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties.

The post Google Manual Actions: Frequently asked questions and their answers appeared first on Search Engine Land.



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10 reasons why SEO is just like fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.

The post 10 reasons why SEO is just like fitness appeared first on Search Engine Land.



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Regulating Google Search — A Reality Check

If you’re hanging your search engine ranking hopes on an eventual legal judgment against Google, columnist Kaspar Szymanski suggests you should try another route.

The post Regulating Google Search — A Reality Check appeared first on Search Engine Land.



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How To Save On SEO Without Being Cheap

Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning.

The post How To Save On SEO Without Being Cheap appeared first on Search Engine Land.



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Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity

In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy — and should drive yours, too.

The post Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity appeared first on Search Engine Land.



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