All posts by Justin Freid

Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an 'overlap strategy.' The post Creating a B2B and B2C overlap strategy appeared first on Search Engine Land.

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What marketers need to know about addressable TV and OLV

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV. The post What marketers need to know about addressable TV and OLV...

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Using search and social to support TV advertising

Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. The post Using search and social to support TV advertising appeared first on Search Engine Land.

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How AI will shape the future of search

Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers. The post How AI will shape the future of search appeared first on Search Engine Land.

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The essential guide to pharma SEM

Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of prescription drug advertising. The post The essential guide to pharma SEM appeared first on Search Engine Land.

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Navigating The Roadblocks of Content Marketing

There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings.

Content Marketing: Big Publicized Events Or Continuous Engagement?

Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base.