All posts by Joy Hawkins

August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

Have you noticed a recent shift in Google's local search results? Columnist Joy Hawkins shares everything you need to know about the 'Hawk' update, which seems to have killed some of the changes we saw with Possum. The post August 22, 2017: The day the ‘Hawk’ Google local algorithm...

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6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land.

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What are the risks for businesses that are getting fake reviews on Google?

Creating fake reviews might seem like a great way to boost your business's local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you're not just violating Google's guidelines -- you're breaking the law. The post What are the risks for businesses...

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12 things to know to succeed with Google Posts

Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature. The post 12 things to know to succeed with Google Posts appeared first on Search Engine Land.

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Dear Google: 4 suggestions for fixing your massive problem with fake reviews

Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. The post Dear Google: 4 suggestions for fixing your massive problem with...

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7 unannounced updates to Google My Business we’ve seen in 2017

Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land.

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Is Google really keeping fake listings off Google Maps?

A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive. The post Is Google really keeping fake listings off Google Maps? appeared first on Search Engine...

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Why Google shutting down Map Maker should terrify SMBs

Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant to create more transparency. The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search Engine Land.

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Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack

Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack. The post Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack appeared first...

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Study shows Google’s Possum update changed 64% of local SERPs

How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update. The post Study shows Google’s Possum update changed 64% of local...

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