All posts by Joy Hawkins

Are Yelp ads worth paying for? How to figure it out

Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.

The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land.



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Google Questions and Answers: Everything you need to know

Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.

The post Google Questions and Answers: Everything you need to know appeared first on Search Engine Land.



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Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

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Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.

The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land.



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Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.

The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on Search Engine Land.



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Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.

The post Are Home Service Ads…



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August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.

The post August 22, 2017: The day the ‘Hawk’ Google local algorithm…



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6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.

The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land.



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What are the risks for businesses that are getting fake reviews on Google?

Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law.

The post What are the risks for businesses…



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12 things to know to succeed with Google Posts

Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.

The post 12 things to know to succeed with Google Posts appeared first on Search Engine Land.



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