All posts by John E Lincoln

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.

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My 12 most important SEO metrics to monitor

How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

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19 technical SEO facts for beginners

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.

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Beginners’ guide to Bing Ads management

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.

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Simple tips to get your app indexed, ranked & installed

Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.

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Why the future is all about PASO — personal assistant search optimization

Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.

The post Why the future is all about PASO — personal assistant search optimization appeared first on Search Engine Land.



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The 4 daily habits of the most successful SEOs

Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too.

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9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.

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Infographic: The ultimate guide to SEO-friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.

The post Infographic: The…



Please visit Search Engine Land for the full article.

Infographic: The ultimate guide to SEO-friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.

The post Infographic: The…



Please visit Search Engine Land for the full article.