All posts by Jeff Baum

2-step methodology for dealing with PPC performance downturns

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation -- without losing your clients' trust. The post 2-step methodology for dealing with PPC performance downturns appeared first on Search...

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Critical tips for navigating difficult client relationships

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. The post Critical tips for navigating difficult client relationships appeared first on Search Engine Land.

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Learn 3 proven methods for winning additional PPC budget from your clients

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward -- and that more budget is required to execute the plan. The post Learn 3 proven methods for winning additional PPC budget from your clients...

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A proven method for building a strong PPC account team

What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. The post A proven method for building a strong PPC account team appeared first on Search Engine Land.

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Improve your paid search & social through relationship marketing

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. The post Improve your paid search & social through relationship marketing appeared first on Search Engine Land.

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Why call tracking helps improve PPC lead generation account performance

Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.

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Using automation to execute PPC strategy

Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. The post Using automation to execute PPC strategy appeared first on Search Engine Land.

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5 tips for leading a strong PPC team

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. The post 5 tips for leading a strong PPC team appeared first on Search Engine Land.

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Create A Killer PPC Strategy With This 3-Step Process

Columnist Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals. The post Create A Killer PPC Strategy With This 3-Step Process appeared first on Search Engine Land.

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Programmatic Advertising & How It Can Drive Your PPC Forward

Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns. The post Programmatic Advertising & How It Can Drive Your PPC Forward appeared first on Search...

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