All posts by Guy Sheetrit

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8 tips for boosting the speed of your WordPress site

Chances are you’d not have waited for this page to load had it taken a second or two longer.

That’s the truth – users expect web pages to load pretty much as soon as they click on a hyperlink.

Slow loading web pages can become the leading cause of high bounce rates, low user engagement, lost traffic opportunities, and abandoned sales journeys. Here are some numbers to put things in perspective.

What’s more, ecommerce websites associate fast loading with increased revenue, and the reverse is also true.

The calling is clear: your websites need to load super quickly to sustain and nurture audience attention, avoid high bounce rate, and prevent abandoned sales.

If you have a WordPress site, there are a number of easy and effective methods you can begin using today that will significantly increase your site’s loading speed.

Use grids and floats instead of nested tables

It’s surprising how many websites still continue to use nested tables, in spite of the negative impact they have on page loading speeds. Here’s what a nested table code looks like:

<table>
<table>
………
</table>
</table>

Such coding adds additional burden on the browser, delaying complete loading of the content. Instead, use non-nested table structure as follows:

<table>...</table>
<table>...</table>

More importantly, use floats and grids to enhance loading speed. Here is a basic float example:

<h1>Basic float example</h1>
<img src="https://www.examplesite.com/files/image.jpg" alt="image anchor text">
<p> Sample text </p>
<p> Sample text </p>

Reduce the number of HTTP requests

A web page consists of several components – stylesheets, Flash components, images, scripts, and more. To deliver content rich experiences, you need to opt for entire PageSpeed Insights Optimization process.

More the number of elements per page, more the number of HTTP requests made for each of these, resulting in longer page loading time durations, which could hurt your conversions. Yahoo estimates that almost 80% of page loading time is accounted for the time spent in downloading the different elements of the page.

Use the HTTP requests checker tool to find out how many requests your page makes.

Luckily, you can reduce HTTP requests without ruining your web design. Here’s how:

  • Combine files: Use scripts and external style sheets (but don’t have more than one script and CSS file each.
  • Image maps: Use contiguous images instead of several image blocks, to reduce the number of HTTP requests.
  • CSS Sprites: Combine multiple images to a sprite, and call the sprite instead of each image. When the sprite contains images from internal pages also, the internal page load times improve, because the content is already downloaded before the user reaches there.
  • Make smaller Javascript blocks inline.
  • Convert images to Base64 coding using an encoder; because it transforms an image into code, the HTTP request is prevented.

Break comments into pages

Your most popular content posts could also be the ones loading the slowest, because of the hundreds of comments on the page. You can’t block comments, because they are conversation starters and link builders for you.

How do you manage, then? WordPress offers a very smart solution – break the comment stream into pages.

In the Dashboard, go to Settings. Under the section Other comment settings, you can tweak the settings for how many comments appear on a page, and which page is displayed beneath the article.

8 tips for boosting the speed of your WordPress site

Upgrade to the latest PHP version

Upgrading your website every time a new PHP version is launched can be a bit of a headache. But it’s worth your time and effort. The same scripts could run almost 25-30% faster on newer PHP versions; imagine the kind of website loading time improvements it can bring for you.

PHPClasses published an extensive experimental study, which highlighted that scripts ran significantly faster on PHP 7.1 as compared to previous versions.

Gzip compression

If you use Google’s PageSpeed Insights tool for a quick analysis of your web pages, it’s likely you will find advice to use Gzip compression. This compression enables web servers to compress heavy website content elements.

The compression is so effective that it could reduce your page size to 30-40% of its initial size. Dolloped speeds, because of this, could increase to three or four times their previous speed.

For many webmasters, installing a Gzip compression plugin continues to be the best option. W3 Total Cache plugin, apart from all its amazing features, also offers HTTP compression.

8 tips for boosting the speed of your WordPress site

Other options are:

  • Ask your web host if it offers Gzip compression.
  • Manually enable Gzip compression via .htaccess (this guide by Kinsta explains how to do so)

Don’t let ad scripts and pop-ups spoil user experience

Chances are you run at least some form of pop-up to optimize conversions. As beneficial as these might be for your website’s monetization strategies, they may also be causing significant damage in terms of higher page loading times.

To take control and strike the perfect balance, you need to know the third-party scripts running on your website, their source, and their impact.

I recommend Pingdom’s Website Speed Test for a thorough analysis of each file and script from a webpage. The tool will tell you which script takes the most time to load.

Gauge the effectiveness of your pop-ups; do away with non-performing pop-up plugins, as they’re only slowing down your page. OptinMonster is one of the most reliable pop-up plugins, helping you optimize conversions without killing speed.

Install a caching plugin

Caching plugins can be a blessing for your website; these plugins create static copies of your webpage content, and instead of making to and fro queries to the database, use the static versions to immediately showcase the web content to users. Since you ordinarily won’t update your web pages daily, caching proves to be very useful for almost all web pages, always.

Among the many caching plugins you can use, WOT Cache Plugin enjoys a lot of trust and popularity. Among its many features are:

  • Combines CSS and Javascript files
  • Leverages the power of page caching and browser caching
  • Utilizes lazy load to massively improve the page load time
  • Helps with database optimization and removes query strings from CSS/Javascript files
  • Saves a lot of bandwidth by reducing the file size of the webpages.

Bonus tip: Seek help from your web hosting service provider

It makes sense to move to a dedicated hosting plan, so that your website gets all the resources it needs to load in a jiffy, always. Ask your web host as to what help it can provide you to improve your website speed.

Most web hosts are willing to offer their technical expertise to help you pluck the low hanging fruits in terms of your website’s speed issues. This, in turn, benefits them, as the load on their servers reduces.

Particularly, ask for their advice on optimizing mobile website speed, because the impact of slow loading is much severe on mobile devices.

Concluding remarks

Every few milliseconds of improvement in your web page’s loading speed could bring tens of percentage point of improvements in its traffic and conversion rates.

Start with these easy and practical tips, most of which will result in almost immediate improvements in page loading speed for your website.

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How to Get Featured Snippets on Google: A Quick Start Guide by @overthetopseo

What’s the secret to getting featured snippets on Google? Read on and find out.

The post How to Get Featured Snippets on Google: A Quick Start Guide by @overthetopseo appeared first on Search Engine Journal.

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How to set up ecommerce tracking in Google Analytics

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software.

If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ROI.

All it takes is a few simple steps to get started. This guide will help you to get set up with tracking your ecommerce site in Google Analytics.

Getting started with Google Analytics

First, start by setting up a primary Google account. You can create a Gmail ID that is unconnected to your personal email accounts if you don’t already have one. Always remember that keeping personal and business accounts separate makes managing them easier in the long run.

Alternatively, you can make use of a Google Analytics Demo account.

Done creating a new Gmail account? Now, it’s time to connect it to the Analytics account.

  • Visit Google Analytics and press the Sign In button. Instantly, a three-step registration guideline will show up on your screen
  • Follow the mentioned instructions carefully
  • Add the property to track. In this case, it will be your ecommerce site
  • Now, mention the name of your ecommerce account, the URL, the name of your site, your preferred time zone, and the industry to which your website belongs
  • Choose the Data sharing settings with Analytics. Now, click the Get Tracking ID button.

Remember it is possible to set up 100 different accounts on Google Analytics using a single Google account. List 50 separate properties, including blogs, pages, apps, and websites – all related to your ecommerce site – under a single Google Analytics account.

Worried about messing up during your initial try or want to set up something temporary? Google has you covered! You can shift properties easily between accounts, which bodes well for your marketing efforts.

Set up the tracking code

Complete the setup process and then click on Get Tracking ID. You will immediately notice a pop up featuring the terms and conditions. Read them and agree to them so you can proceed to the next step – receiving the code for Google Analytics.

How to set up ecommerce tracking in Google Analytics

Install this code on every single page of your ecommerce website. Without the tracking code, do not expect Analytics to read the information present on the page and supply necessary data.

Keep in mind that the installation process tends to vary from one platform to another. No technical knowledge, however, is necessary to ensure proper application of the code. Simply copy the given code and then paste it in front of the ending head tag of your ecommerce site’s HTML code.

Add the secondary user

Speak to someone who’s managed Google Analytics for many years, and they will tell you that they’ve had issues with account access at some point. Mostly they experience trouble due to problems with their primary account or email.

To avoid such a thing from happening, it is always recommended that you add a secondary user with a different Google account who can provide another point of access. So, overcome problems, such as the loss of your password or hacking attempts by having a backup at all times.

To set up the secondary account, click the Admin option present on the top of your screen. Choose the option marked User Management from the Account menu.

Find the field marked Add Permissions For, and enter the relevant Gmail ID. Choose every option that grants the permissions necessary for the second account to gain access to your Google Analytics profile.

How to set up ecommerce tracking in Google Analytics

Select your goals wisely

Next on the agenda is figuring out the right way to add goals to Google Analytics. Search under the View column for the Admin link from where you can choose goals. These goals are necessary to inform the Analytics program about important occurrences on your site.

Since you’re able to set a maximum of 20 separate goals, select the ones for your ecommerce site carefully. The majority of businesses tend to set goals for lead form subscriptions, email list subscriptions, and other definitive actions.

How to set up ecommerce tracking in Google Analytics

Begin by clicking the Next Goal button and selecting custom or existing options depending on your requirements. Once you’re done, tap the Next button. Make sure you set a name that you can easily recall and then click on the Destination button before you head to the following step.

In the destination field, enter the Thank You or confirmation page URL. Then, in the drop down list, select the Begin With option. Now, toggle the preferred value and select the amount for conversion. When completed, simply click the Create Goal option.

Doing so will enable you to monitor essential conversions on your ecommerce site. Selecting the proper goals can mean all the difference between tracking the necessary processes or user actions.

Begin ecommerce tracking

Ecommerce owners can now proceed to start ecommerce tracking through their Analytics account. There are two ways to track ecommerce actions in Analytics, and they include:

  • Basic ecommerce tracking
  • Enhanced ecommerce tracking

Simply adding code to your website will already track these options. Enabling these options will help you check tracking reports.

For basic tracking, you need to open the Admin panel and click on the Account tab. Then go to Property and View. Click what you wish to track, and then move on to Ecommerce settings. Set the Ecommerce Status to On.

How to set up ecommerce tracking in Google Analytics

For Enhanced tracking, find the option marked Enhanced Ecommerce settings. Click on the same and navigate to the Enhance Ecommerce Reporting tab. Toggle it On and then choose the Submit button.

Turn on website search tracking

When you have an ecommerce site, you want to know all you can about your customers’ interests and purchase behavior. And tracking the searches performed by visitors is a good way to do so.

Enable site search tracking to find out which services or items are most popular among your visitors. Simply visit the Admin menu and then click on the View column. Go to Site Settings and turn it On. Check out different query parameters in search results. Enter Q or S in the field and then choose Save.

Concluding remarks

Follow the steps above, and you should be able to set up ecommerce tracking in Google Analytics with ease. Once you’re able to get the process up and running, it becomes easier to monitor your ecommerce campaigns.

Considering how Statista mentions that global retail ecommerce sales will hit the $4.5 trillion mark by 2021, it makes sense to monitor your progress so you know you’re not missing out on the action.

How to set up ecommerce tracking in Google Analytics

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software.

If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ROI.

All it takes is a few simple steps to get started. This guide will help you to get set up with tracking your ecommerce site in Google Analytics.

Getting started with Google Analytics

First, start by setting up a primary Google account. You can create a Gmail ID that is unconnected to your personal email accounts if you don’t already have one. Always remember that keeping personal and business accounts separate makes managing them easier in the long run.

Alternatively, you can make use of a Google Analytics Demo account.

Done creating a new Gmail account? Now, it’s time to connect it to the Analytics account.

  • Visit Google Analytics and press the Sign In button. Instantly, a three-step registration guideline will show up on your screen
  • Follow the mentioned instructions carefully
  • Add the property to track. In this case, it will be your ecommerce site
  • Now, mention the name of your ecommerce account, the URL, the name of your site, your preferred time zone, and the industry to which your website belongs
  • Choose the Data sharing settings with Analytics. Now, click the Get Tracking ID button.

Remember it is possible to set up 100 different accounts on Google Analytics using a single Google account. List 50 separate properties, including blogs, pages, apps, and websites – all related to your ecommerce site – under a single Google Analytics account.

Worried about messing up during your initial try or want to set up something temporary? Google has you covered! You can shift properties easily between accounts, which bodes well for your marketing efforts.

Set up the tracking code

Complete the setup process and then click on Get Tracking ID. You will immediately notice a pop up featuring the terms and conditions. Read them and agree to them so you can proceed to the next step – receiving the code for Google Analytics.

How to set up ecommerce tracking in Google Analytics

Install this code on every single page of your ecommerce website. Without the tracking code, do not expect Analytics to read the information present on the page and supply necessary data.

Keep in mind that the installation process tends to vary from one platform to another. No technical knowledge, however, is necessary to ensure proper application of the code. Simply copy the given code and then paste it in front of the ending head tag of your ecommerce site’s HTML code.

Add the secondary user

Speak to someone who’s managed Google Analytics for many years, and they will tell you that they’ve had issues with account access at some point. Mostly they experience trouble due to problems with their primary account or email.

To avoid such a thing from happening, it is always recommended that you add a secondary user with a different Google account who can provide another point of access. So, overcome problems, such as the loss of your password or hacking attempts by having a backup at all times.

To set up the secondary account, click the Admin option present on the top of your screen. Choose the option marked User Management from the Account menu.

Find the field marked Add Permissions For, and enter the relevant Gmail ID. Choose every option that grants the permissions necessary for the second account to gain access to your Google Analytics profile.

How to set up ecommerce tracking in Google Analytics

Select your goals wisely

Next on the agenda is figuring out the right way to add goals to Google Analytics. Search under the View column for the Admin link from where you can choose goals. These goals are necessary to inform the Analytics program about important occurrences on your site.

Since you’re able to set a maximum of 20 separate goals, select the ones for your ecommerce site carefully. The majority of businesses tend to set goals for lead form subscriptions, email list subscriptions, and other definitive actions.

How to set up ecommerce tracking in Google Analytics

Begin by clicking the Next Goal button and selecting custom or existing options depending on your requirements. Once you’re done, tap the Next button. Make sure you set a name that you can easily recall and then click on the Destination button before you head to the following step.

In the destination field, enter the Thank You or confirmation page URL. Then, in the drop down list, select the Begin With option. Now, toggle the preferred value and select the amount for conversion. When completed, simply click the Create Goal option.

Doing so will enable you to monitor essential conversions on your ecommerce site. Selecting the proper goals can mean all the difference between tracking the necessary processes or user actions.

Begin ecommerce tracking

Ecommerce owners can now proceed to start ecommerce tracking through their Analytics account. There are two ways to track ecommerce actions in Analytics, and they include:

  • Basic ecommerce tracking
  • Enhanced ecommerce tracking

Simply adding code to your website will already track these options. Enabling these options will help you check tracking reports.

For basic tracking, you need to open the Admin panel and click on the Account tab. Then go to Property and View. Click what you wish to track, and then move on to Ecommerce settings. Set the Ecommerce Status to On.

How to set up ecommerce tracking in Google Analytics

For Enhanced tracking, find the option marked Enhanced Ecommerce settings. Click on the same and navigate to the Enhance Ecommerce Reporting tab. Toggle it On and then choose the Submit button.

Turn on website search tracking

When you have an ecommerce site, you want to know all you can about your customers’ interests and purchase behavior. And tracking the searches performed by visitors is a good way to do so.

Enable site search tracking to find out which services or items are most popular among your visitors. Simply visit the Admin menu and then click on the View column. Go to Site Settings and turn it On. Check out different query parameters in search results. Enter Q or S in the field and then choose Save.

Concluding remarks

Follow the steps above, and you should be able to set up ecommerce tracking in Google Analytics with ease. Once you’re able to get the process up and running, it becomes easier to monitor your ecommerce campaigns.

Considering how Statista mentions that global retail ecommerce sales will hit the $4.5 trillion mark by 2021, it makes sense to monitor your progress so you know you’re not missing out on the action.

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How to get started with local SEO

Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018.

Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys.

Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides.

Don’t be that business. Instead, use the tips and tricks mentioned in this guide to get started with local SEO.

Claim your Google My Business page and optimize it

Google+ might have mostly fizzled out, but Google My Business continues to be a cornerstone for implementing local SEO. If you’ve not claimed a Google My Business listing for your business yet, this is the time to do so. The chances of your business featuring on the front page in a local relevant search improve manifold purely by having a well optimized and filled out My Business Listing.

Go to google.com/business, start the registration and verification process, and wait for Google to send you a postcard to your physical store location.

Make sure you understand that Google only allows real business owners to have their My Business pages; so you need to work out an arrangement with your digital marketing consultants so that you continue to own the My Business listing even if they depart.

Your business name, address, and phone number (abbreviated as NAP) must match what you have been using for digital marketing till now. Also, lay special emphasis on selecting categories, business hours, types of payment accepted, etc.

Then, have top quality photographs of the office front and insides uploaded on to the profile. Digital businesses without a location can hide the address to still be able to claim their My Business listing.

Here’s what a well maintained and optimized Google My Business profile could look like on a search page.

Understand and master the art of citations

Here’s it, put simply – every mention of your business online is a citation. More citations are good for your business’ local SEO. How does Google consider a mention as a citation? Well, your business NAP has to be mentioned for it to be counted as a citation.

Too many businesses have already lost several months of efforts in getting themselves mentioned online, purely because of inconsistent NAP. Though increasingly there’s consensus among digital marketers that Google actually triangulates data and identifies slightly different business names as belonging to the same business using NAP, we’d recommend you play it safe.

Keep on optimizing your website for mobile

Though this is something every website owner must do, local business website owners need to speed up their game particularly well. That’s because a majority of local searches are done on mobile devices, and are intent-backed.

Responsive layouts, intuitive user experience and interface design, etc. are the basics; you need to step past them! Google’s Mobile Friendly testing tool is a great starting point. I did a test on a post I was reading recently, and was impressed with the tool’s validation.

How to get started with local SEO

How to get started with local SEO

Add business directories to your to do lists

Apart from giving you a valuable citation online, business directory pages for your business also garner more visibility for your business. Here are some action points for you.

  • Start with the most notable business review directory websites such as Yelp and CitySearch
  • Next, use this list of business directories and create your business profiles on each (target at least 7 complete profiles per week)
  • Look for niche specific business directories and create your profiles there
  • Look for local business community websites, and grab your listing there
  • Check if the state government has a Chamber of Commerce or equivalent website, and look for a way to get a mention there
  • Use the services of citation aggregators like Infogroup, Acxiom, and Factual
  • Look for an opportunity for a citation via local newspaper websites
  • Of course, remember to get your NAP spot on every time.

‘Localize’ your website’s content

You can do a lot to help search engines understand your business’ local appeal by optimizing your website for the same. Local content, for instance, can help search engines contextualize your website’s niche to its local service. Then, you could include an interactive map widget to further enhance the local SEO appeal of your website.

Also, consider creating a separate local news section on your website, wherein you could post content about niche-related local events. This will serve you well in terms of allowing the usage of local SEO relevant keywords.

Businesses such as restaurants, lawyer services, house repairs and interior décor, etc. have a lot to gain by using these basic tactics.

Be very hungry for online reviews

A Moz report attributes 8.4% of ranking value to online reviews. It doesn’t sound much, but considering how 88% users depend on online reviews to form opinions on quality of businesses, brands, and products, the eventual impact of reviews is significant.

Google My Business reviews are the primary source of SEO juice; you need at least 5 reviews for Google to start showing your reviews. Facebook Business reviews must be the next on your radar, because of the trust they inspire among online users.

There are several other review websites you need to take care of, to maximize the local SEO benefit from the same. To get more reviews, try out these tactics:

  • Motivate store managers and field sales personnel to get reviews from customers on handy mobile devices, asking them log in to, for instance, Zomato or Yelp, and doing it on the spot (consider giving them a little discount for the same)
  • Use email marketing, with a single link that takes users to the reviews page
  • Consider using a social listening tool such as HootSuite to be alerted of your business and brand mentions, which you can transform into reviews
  • It’s worthwhile seeking services of online reputation management agencies for this.

Invest effort in local SEO relevant rich schema

Schema markup can be added to your website’s code to enhance its readability for search engines. There are several scheme markup tags that specifically focus on local attributes of your website.

Local schema markup tags assists local SEO in two ways:

  • First, it allows search engines to understand your business’ local relevance
  • Second, it means search engines can show your business page result along with rich snippet info such as phone number, address, business working hours, ratings, reviews, etc.

Here’s an example of how web results with local SEO schema markup appear on SERPs.

How to get started with local SEO

Local schema markup is beyond the scope of this guide, but here’s a good tutorial from Schema App.

Don’t forget to run your website through Google Structured Data Testing Tool to understand if the schema markup is done correctly.

Concluding remarks

As you read this, there are hundreds of potential customers searching for businesses in your neighborhood. Your website could be staring at them through their desktops and mobile phones, as soon as you get started on local SEO with the tips, tricks, tools, and methods described in this guide.

6 Ways to Master the Art of Visual Content Marketing by @overthetopseo

Here are six practical, inexpensive, and scalable methods of enhancing your visual content marketing.

The post 6 Ways to Master the Art of Visual Content Marketing by @overthetopseo appeared first on Search Engine Journal.

6 AdWords metrics you should optimize for better ROI

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent.

This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process.

But there is a way to achieve this despite a limited budget and resources, and it involves focusing on the right metrics instead of all of them, and making the right tweaks to optimize AdWords campaigns.

Wondering how you can figure out the “right” ones? Well, we’ve done away with all the complex analytics and numbers, and hand-picked six choice AdWords metrics that can help you achieve better return on investment (ROI) by:

  • Getting you more clicks
  • Optimizing landing pages
  • Decreasing cost per acquisition.

Take a look at the list below:

1. Quality Score

Think about the keywords you chose – are your ad and landing page relevant enough compared to them? Look at the Quality Score to figure out the answer. Use this metric to estimate ad quality.

Quality Score depends on three factors:

  • Ad relevance
  • Quality of landing page
  • Possible click-through rate (CTR)

Consider each of these factors individually for a positive outcome. For example, in the case of ad relevance, play it smart when building your AdWords campaign structure.

Improve your landing page experience as much as possible. If the status reads below average, optimize your landing page by adding a few A/B tests.

Expected CTR determines how likely your ads are to get clicked. Change your ad text if your status is below average. Use magnet words (powerful words that drive conversions, like “free” and “cheap”) as a substitute for improved CTR.

2. Reach

Analyze reach metrics to estimate the number of people who saw your ads. If they are performing more poorly than expected, place your ads carefully. And this time keep the Display Network separate from the Search Network. Why? Because when you choose Search Network with Display Select in email marketing software, they show:

  • On related partner sites
  • Results of searches done by someone

That is not something you want. Carry out proper optimization, even though it is a more protracted process. Sure, there are other campaign types that affect reach, but these are the two types that really matter.

3. Wasted spend

Check how much money you’re wasting by paying for clicks that never convert. Avoid this sort of ROI killer by limiting wasted spend via the use of negative keywords to filter out traffic that is unnecessary to your business and does not convert. Create negative keywords to prevent ads from showing search queries containing the specified keyword.

Use a tool like the Negative Keywords Tool from WordStream to find out which negative keywords will be the most impactful. For instance, we did a little analysis on “get investment advice”.

Once you’re done, introduce the negative keywords in your campaign and you’ll be good to go. In a short while, you will notice a drastic reduction in wasted spend.

4. Conversion Rate

Marketing goes beyond AdWords. For example, look closely at conversion rate improvements you can achieve by improving your landing pages.

Keep your conversions up by building quality landing pages that are:

  • Mobile compatible
  • Quick-loading
  • Relevant

Focus on speeding up your website for users. Utilize tools like Yandex Metrica to find out the reception of your visitors towards your landing pages as well as how they scroll.

5. Labels

Labels are not exactly “metrics” but they do work in a similar manner, and help group entities for quicker, simpler analysis. Keep an eye on these labels for smoother optimization and more ROI.

Labels depend upon keywords, ads, and campaigns. Specifically, limit the number of keywords used in each of your ad groups for simpler management of campaigns.

According to Google, 5 to 20 keywords should suffice, but there are marketers who use a single keyword per Ad group (SKAG). Follow this simple concept which puts one keyword in each Ad Group, and the same keyword is then used in the description as well the headline.

6. Conversion

Achieve more conversions by knowing which keywords facilitated the conversion in the first place. Also, avoid a drop in conversion rate by knowing which ones were not up to task. A conversion tracking code can help you keep track of these statistics. Avoid negative keywords as well as the ones that lack any value.

Installing a tracking code is simple. Just go to “Tools”, and select “Conversions”. Then you simply need to select “+ CONVERSION”.

Once you’re done installing it, choose the source of the conversions you wish to track.

Choose Website as the source and set a conversion value. It is possible to select a dynamic value.

Place the code between <body></body> tags.

Install this code correctly, and your Target CPA bidding method also becomes enabled. This automatically bids on your behalf.

The abovementioned metrics need to be optimized if you wish to enjoy greater success and financial returns on your business. The processes described above might be a little time-consuming, but considering how much they benefit your company, they are well worth it.

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14 Technical SEO Tips to Make Your E-commerce Site Successful in 2018 by @overthetopseo

Here are 14 technical SEO tips for e-commerce sites that you can use to improve your site this year.

The post 14 Technical SEO Tips to Make Your E-commerce Site Successful in 2018 by @overthetopseo appeared first on Search Engine Journal.

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The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo

Use these tools and resources to monitor, identify, and fix common Accelerated Mobile Page errors.

The post The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo appeared first on Search Engine Journal.

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The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo

Use these tools and resources to monitor, identify, and fix common Accelerated Mobile Page errors.

The post The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo appeared first on Search Engine Journal.