All posts by Greg Sterling

Survey: 43% of marketers say 75% of their content isn’t being consumed

Enterprise survey shows big gap between awareness and execution. The post Survey: 43% of marketers say 75% of their content isn’t being consumed appeared first on Search Engine Land.

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Reviews & other UGC more influential for consumers than search engines & ads [Study]

After ratings and reviews, search engines had the greatest influence on buying behavior. The post Reviews & other UGC more influential for consumers than search engines & ads [Study] appeared first on Search Engine Land.

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No more ‘OK Google’: Cortana can now be the default assistant on Android

It's Cortana you'll get when you long-press on the home button. The post No more ‘OK Google’: Cortana can now be the default assistant on Android appeared first on Search Engine Land.

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EU sources say $1.17 billion antitrust fine against Google coming in weeks

Shopping search penalty is the first of three potential fines against the company. The post EU sources say $1.17 billion antitrust fine against Google coming in weeks appeared first on Search Engine Land.

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Yext launches app directory with 26 partners for two-way data exchange

Data integrations span a range of categories and partners. The post Yext launches app directory with 26 partners for two-way data exchange appeared first on Search Engine Land.

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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. The post Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product appeared first on Search Engine Land.

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WSJ: How Siri went from virtual assistant market leader to laggard

Internal cultural issues and employee departures have impacted Siri's evolution. The post WSJ: How Siri went from virtual assistant market leader to laggard appeared first on Search Engine Land.

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Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode

Google and Bing already offer similar indoor maps. The post Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode appeared first on Search Engine Land.

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Business profile and review best practices from TripAdvisor and Yelp

Businesses that complete their profiles see 5x the customer leads each month. The post Business profile and review best practices from TripAdvisor and Yelp appeared first on Search Engine Land.

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EU ready to fine Google billions in shopping search antitrust case [Report]

In one of three active cases, the company faces potential fines of up to $9 billion. The post EU ready to fine Google billions in shopping search antitrust case [Report] appeared first on Search Engine Land.

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