All posts by Greg Gifford

Target the right keywords — for Google AND your clients

Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them. The post Target the right keywords — for Google AND your clients appeared first on Search Engine Land.

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An easy quarterly plan for local link building

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links. The post An easy quarterly plan for local link building appeared first on Search Engine Land.

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SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile content over desktop. The post SMX Advanced session: Mobile-First For The Advanced SEO appeared first on...

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Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. The post Stop overloading your Local SEO content! appeared first...

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Be a mad scientist to be more successful in local SEO

The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. The post Be a mad scientist to be more successful in local SEO appeared first on Search Engine Land.

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SMX West session: Harnessing the power of online reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren't already. The post SMX West session: Harnessing the power of online reviews appeared first on Search Engine Land.

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SMX West session: The definitive guide to local search ranking factors

What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. The post SMX West session: The definitive guide to local search ranking factors appeared first on Search...

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Need to contact Google My Business support? Use Twitter!

While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). The post Need to contact Google My Business support? Use Twitter! appeared first on Search Engine Land.

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Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. The post Let’s make 2017 the year of honest reviews! appeared first on Search Engine Land.

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Local SEO is about so much more than tools

Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren't meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.

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