All posts by Ginny Marvin

Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With...

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Google is sunsetting AdWords Review extensions

The text ad extension will be removed from AdWords entirely next month. The post Google is sunsetting AdWords Review extensions appeared first on Search Engine Land.

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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match becomes more accessible to advertisers that don't have large customer email lists. The post AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting appeared first on Search Engine Land.

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‘Purchases on Google’ Shopping ads test is running on iOS devices

The quick-payment mobile Shopping ads have previously been limited to Android. The post ‘Purchases on Google’ Shopping ads test is running on iOS devices appeared first on Search Engine Land.

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Bing Ads now supports call conversion imports

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. The post Bing Ads now supports call conversion imports appeared first on Search Engine Land.

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Google Manufacturer Center for product data expands scope, launches API

A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management tool. The post Google Manufacturer Center for product data expands scope, launches API appeared first on Search Engine Land.

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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY

Phone sales from search ads continue to play a significant role for retailers. The post Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY appeared first on Search Engine Land.

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land.

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Google updates mobile product knowledge panels to show even more info in one spot

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. The post Google updates mobile product knowledge panels to show even more info in one spot appeared first on Search Engine Land.

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Bing Ads now shows exact match impression share

The new data offers deeper insights into how ads are performing on exact match queries. The post Bing Ads now shows exact match impression share appeared first on Search Engine Land.

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