All posts by Ginny Marvin

UPDATED The AdWords 2x budget change: Considering the potential impact

There were still many questions about how this sudden change will affect ad delivery and spending. The post UPDATED The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.

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Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing. The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search Engine Land.

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Google announces AdWords daily budgets can overspend by 2x, automatically

While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only option? The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land.

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Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land.

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Bing Ads adds URL tracking parameters for locations & extensions

The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking parameters for locations & extensions appeared first on Search Engine Land.

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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales

Advertisers can upload offline conversion data from their CRMs into Bing Ads. The post Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales appeared first on Search Engine Land.

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CSEs will compete head-on with Google Shopping in EU search results

To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines The post CSEs will compete head-on with Google Shopping in EU search results appeared first on Search Engine Land.

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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Artificial intelligence powering new product development for Bing Ads. The post Bing Ads & LinkedIn graphs integration underway, more in-market audiences available appeared first on Search Engine Land.

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AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor. The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land.

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Account-level ad extensions now available in Bing Ads

The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land.

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