All posts by Ginny Marvin

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express

In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

The post Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express appeared…



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Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.

The post Notes are coming to AdWords, plus Recommendations & an Account Performance Score appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.

The post Notes are coming to AdWords, plus Recommendations & an Account Performance Score appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

AdWords custom columns now available at keyword and ad levels

Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.

The post AdWords custom columns now available at keyword and ad levels appeared first on Search Engine Land.



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Quora’s ad pixel now supports multi-event conversion tracking

Advertisers can also now get view-through conversion data.

The post Quora’s ad pixel now supports multi-event conversion tracking appeared first on Search Engine Land.



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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.

The post Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle appeared first on Search Engine Land.



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Google is extending Search capabilities to iMessage and other browser apps on iOS

New extensions bring the search engine into more apps on iOS.

The post Google is extending Search capabilities to iMessage and other browser apps on iOS appeared first on Search Engine Land.



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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Four months in, 19 rivals say too little has changed.

The post Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission appeared first on Search Engine Land.



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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines

Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.

The post In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines appeared first on Search Engine Land.



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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.

The post Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed appeared first on Search…



Please visit Search Engine Land for the full article.