All posts by Ginny Marvin

Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available. The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

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Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords. The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.

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Google launches location extension display ads for local businesses

Some other display ads may be converted automatically to the new format when users are nearby. The post Google launches location extension display ads for local businesses appeared first on Search Engine Land.

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Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%

Amazon and Yelp expected to see biggest search revenue growth rates in US. The post Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80% appeared first on Search Engine Land.

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Google rolls out AdWords account-level call extensions, among other call updates

Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. The post Google rolls out AdWords account-level call extensions, among other call updates appeared first on Search Engine Land.

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Google is shrinking AdWords’ view-through conversion window default

The conversion window will default to one day at the end of March. The post Google is shrinking AdWords’ view-through conversion window default appeared first on Search Engine Land.

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UPDATED: A visual history of Google ad labeling in search results

A look back at how Google has treated ads in search results, from blue shading to the latest version of today. The post UPDATED: A visual history of Google ad labeling in search results appeared first on Search Engine Land.

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AdWords Expanded Text Ads could get even longer with second description line test

A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.

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Bing Ads Editor for Mac is now available to everyone

The highly requested desktop tool is now out of beta. The post Bing Ads Editor for Mac is now available to everyone appeared first on Search Engine Land.

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AdWords Price Extensions now live on all devices

Show prices for types of products and services in text ad extensions on desktop as well as mobile. The post AdWords Price Extensions now live on all devices appeared first on Search Engine Land.

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