All posts by Ginny Marvin

Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Ads are automatically matched to queries based on advertisers' website content. The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land.

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Labels are coming to Bing Ads & Bing Ads Editor

As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. The post Labels are coming to Bing Ads & Bing Ads Editor appeared first on Search Engine Land.

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Site category exclusions for Google Display Network getting brand safety update

The changes are related to updates first announced in March in response to an advertiser YouTube boycott. The post Site category exclusions for Google Display Network getting brand safety update appeared first on Search Engine Land.

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Bing Ads now shows potential conversion impact with budget suggestions

Conversion data is being used to inform more insights in the Bing Ads platform. The post Bing Ads now shows potential conversion impact with budget suggestions appeared first on Search Engine Land.

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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

The updated policy is primarily aimed at clearing out non-performing keyword and ad bloat. The post Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns appeared first on Search Engine Land.

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Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup

The "Product" badges have the look of an ad, but are powered by rich markup schema. The post Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup appeared first on Search Engine Land.

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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

Stores are shown in cards instead of a list. The post Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters appeared first on Search Engine Land.

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Google testing list format for AdWords enhanced sitelinks

The test displays four enhanced sitelinks with a smaller font size used in the links. The post Google testing list format for AdWords enhanced sitelinks appeared first on Search Engine Land.

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[Updated] 7+ features you’ll only find in the new AdWords interface

Advertisers getting used to working in the new UI will find some bonus capabilities. The post [Updated] 7+ features you’ll only find in the new AdWords interface appeared first on Search Engine Land.

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Google intros new call bid adjustments in AdWords

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads. The post Google intros new call bid adjustments in AdWords appeared first on Search Engine Land.

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