All posts by Frederick Vallaeys

This script automates adding any AdWords data to a Google spreadsheet

Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help. The post This script automates adding any AdWords data to a Google spreadsheet appeared first on Search Engine Land.

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The AdWords 2017 roadmap is loaded with artificial intelligence

What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. The post The AdWords 2017 roadmap is loaded with artificial intelligence appeared first on Search Engine Land.

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The best-kept AdWords secret: AMP your landing pages

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. The post The best-kept AdWords secret: AMP your landing pages...

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Here’s a script to stop ads from showing next to offensive videos

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.

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Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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A review of free PPC reporting solutions from Google

Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.

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The PPC industry would not exist under Trump’s immigration policy

Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today. The post The PPC industry would not exist under...

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How artificial intelligence drives PPC automation

As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we're relying on. The post How artificial intelligence drives PPC automation appeared first on Search...

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6 common PPC reporting mistakes that can make you look terrible

Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land.

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Ad customizers just got a whole lot more powerful

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.

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