All posts by Frederick Vallaeys

Here’s a script to stop ads from showing next to offensive videos

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.

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Here’s a script to help manage bids by keyword match type.

Columnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids. The post Here’s a script to help manage bids by keyword match type. appeared first on Search Engine Land.

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A review of free PPC reporting solutions from Google

Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. The post A review of free PPC reporting solutions from Google appeared first on Search Engine Land.

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The PPC industry would not exist under Trump’s immigration policy

Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today. The post The PPC industry would not exist under...

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How artificial intelligence drives PPC automation

As artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we're relying on. The post How artificial intelligence drives PPC automation appeared first on Search...

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6 common PPC reporting mistakes that can make you look terrible

Your job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. The post 6 common PPC reporting mistakes that can make you look terrible appeared first on Search Engine Land.

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Ad customizers just got a whole lot more powerful

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.

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5 ingredients for writing the perfect expanded text ad

Want to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common. The post 5 ingredients for writing the perfect expanded text ad appeared first on Search Engine Land.

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What you didn’t know about recent Quality Score changes

Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score. The post What you didn’t know about recent Quality Score changes appeared first on Search Engine...

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Ready For The AdWords Quality Score Changes Next Week?

With an impending change in Quality Score from Google due on September 12, here's an updated version of my free AdWords Script.

The post Ready For The AdWords Quality Score Changes Next Week? appeared first on Search Engine Journal.