All posts by Frederick Vallaeys

Understanding campaign performance: Answers to common conversion tracking questions

Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.

The post Understanding campaign performance: Answers to common conversion tracking questions appeared first on Search Engine Land.



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How to Use Automation to Ensure Brand Safety for Your YouTube Ads by @SiliconVallaeys

Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.

The post How to Use Automation to Ensure Brand Safety for Your YouTube Ads by @SiliconVallaeys appeared first on Search Engine Journal.

How to build a stronger, more effective PPC team

Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.

The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.



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5 Things You Could Be Automating with AdWords Scripts by @SiliconVallaeys

Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.

The post 5 Things You Could Be Automating with AdWords Scripts by @SiliconVallaeys appeared first on Search Engine Journal.

The technology behind AI in PPC

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search.

The post The technology behind AI in PPC…



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5 Ways to Automate More of Your PPC This Year by @SiliconVallaeys

Start improving your PPC campaigns with artificial intelligence. Commit to adding a new form of automation to your accounts.

The post 5 Ways to Automate More of Your PPC This Year by @SiliconVallaeys appeared first on Search Engine Journal.

PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients.

The post PPC agencies will play these 4…



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5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.



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UPDATED: AdWords Scripts now available in new AdWords interface

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.

The post UPDATED: AdWords Scripts now available in new AdWords interface appeared first on Search Engine Land.



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Advanced budget management made easy with scripts

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.

The post Advanced budget management made easy with…



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