All posts by Dianna Huff

Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches

In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. The post Three ways B2B manufacturers can capitalize on ‘Made in the...

Please visit Search Engine Land for the full article.

Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales...

Please visit Search Engine Land for the full article.

Strategies for capturing ‘made in the USA’ searches

Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results. The post Strategies for capturing ‘made in the USA’ searches...

Please visit Search Engine Land for the full article.

Manufacturing FAQs: The workhorse of content and search marketing

Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. The post Manufacturing FAQs: The workhorse of content and search marketing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

7 tips for small manufacturers thinking about using AdWords

New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you've never done a paid search campaign before. The post 7 tips for small manufacturers thinking about using AdWords appeared first on...

Please visit Search Engine Land for the full article.

3 reasons why you can safely ignore your competitors’ traffic metrics

Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance. The post 3 reasons why you can safely ignore your competitors’ traffic metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. The post Small business owners: 3 steps to creating accurate Google Analytics...

Please visit Search Engine Land for the full article.

Setting SEO KPIs for small manufacturing websites

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. The post Setting SEO KPIs for small manufacturing websites appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

SEO on a budget: How a small manufacturer started a program from scratch

Think you don't have the resources for an effective SEO program? Think again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget. The post SEO on a budget: How a small manufacturer started a program from scratch appeared first...

Please visit Search Engine Land for the full article.