All posts by Christi Olson

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10 Tips on How to Compete When CPCs Are Super High by @christijolson

How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.

The post 10 Tips on How to Compete When CPCs Are Super High by @christijolson appeared first on Search Engine Journal.

Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records

Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.

The post Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records appeared first on…



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5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.

The post 5 surprising paid-search insights to help you win the holidays appeared first on Search Engine…



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Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.

The post Developing YOUR audience targeting strategy appeared first on Search Engine Land.



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The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

The post The consumer decision journey in the increasingly complex search…



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Let’s get visual: Shopping from within images

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.

The post Let’s get visual: Shopping from within images appeared first on Search Engine Land.



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The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.

The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.



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The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world

Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device.

The post The desktop’s death has been greatly…



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2016 in review: Insights for search marketers from Bing Ads

Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017.

The post 2016 in review: Insights for search marketers from Bing Ads appeared first on Search Engine Land.



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‘Tis the season: 6 ways to prepare for holiday shoppers

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season.

The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.



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