All posts by Barb Palser

AMP links at large: What’s a publisher to do?

If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. The post AMP links at large: What’s a publisher to do?...

Please visit Search Engine Land for the full article.

Breaking news: When AMP goes through the roof

Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. The post Breaking news: When AMP goes through the roof appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Is AMP the answer to format fragmentation?

Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Advice for AMP-curious publishers

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Links to AMP content are showing up outside of search results

With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search -- likely to provide an optimal experience for mobile users. The post Links to AMP content are showing up outside of...

Please visit Search Engine Land for the full article.

Google AMP carousels are multiplying!

Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers. The post Google AMP carousels are multiplying! appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)

Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers. The post Is Google’s AMP carousel working? (Or, SEO insights from Kanye West) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google opens the AMP fire hose

Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view. The post Google opens the AMP fire hose appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers. The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.