All posts by Anna Shirley

Should PPC agencies be scared of automation?

Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. The post Should PPC agencies be scared of automation? appeared first on Search Engine Land.

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The next Bing thing: Get your Bing campaigns in top shape for 2017

Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. The post The next Bing thing: Get your Bing campaigns in top shape for 2017 appeared first on Search Engine Land.

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