All posts by Andy Taylor

Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for...

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The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads' performance. Unfortunately, as columnist Andy Taylor points out, Google doesn't always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.

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How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales. The post How important is Google Shopping for retailers? appeared first on Search Engine Land.

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Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day sale. The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land.

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Early performance results from Google’s update to close variants

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. The post Early performance results from Google’s update to close variants appeared first on Search Engine Land.

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How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

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How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

What your paid search KPI says about you

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land.

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Google Maps ad traffic steadily growing

Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. The post Google Maps ad traffic steadily growing appeared first on Search Engine Land.

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Google’s location tracking is better now than ever before

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting. The post Google’s location tracking is better now than ever before appeared first on Search Engine Land.

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