All posts by Andrew Shotland

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. The post National retailers: Stop ignoring local SEO...

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‘Things to do near me’ SEO

Columnist Andrew Shotland takes a look at the "near me" phenomenon and shares data that helps illuminate how to rank for these queries. The post ‘Things to do near me’ SEO appeared first on Search Engine Land.

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Can SEOs make local search great again in 2017?

The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. The post Can SEOs make local search great again in 2017? appeared first on Search Engine Land.

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When going HTTPS, don’t forget about local citations!

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. The post When going HTTPS, don’t forget about local citations! appeared first on Search Engine Land.

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How do you deal with local SEO KPIs that don’t pass the smell test?

We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn't just rely on free Google tools for data collection and analysis. The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine...

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Local citations are dead; long live local citations!

Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. The post Local citations are dead; long live local citations! appeared first on Search...

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How does Google’s local algorithm work in 2016?

Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. The post How does Google’s local algorithm work in 2016? appeared first on Search Engine Land.

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Ask The SEOs at SMX Advanced

Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the "Ask The SEOs" session for those who missed it. The post Ask The SEOs at SMX Advanced appeared first on Search Engine Land.

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Do you have the right local SEO tools for the job?

Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his. The post Do you have the right local SEO tools for the job? appeared first on Search Engine Land.

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The SEO risks & rewards of buying multi-location companies

SEO value is rarely considered in acquisition deals. Using Sports Authority as an example, columnist Andrew Shotland discusses how a website's SEO should factor into these discussions. The post The SEO risks & rewards of buying multi-location companies appeared first on Search Engine Land.

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