All posts by Andrew Dennis

Selling the value of link building to management

You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice. The post Selling the value of link building to management appeared first on Search Engine Land.

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Seasonal and holiday link building

It's not too early to start thinking about Valentine's Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. The post Seasonal and holiday link building appeared...

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How to build links without creating content: 5 examples

Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don't have the resources to create content. The post How to build links without creating content: 5 examples appeared first on Search Engine...

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Link campaigns: Strategy development and review

Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. The post Link campaigns: Strategy development and review appeared first on Search Engine Land.

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Link building is (specialized) marketing

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land.

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Penguin 4.0: Necessary and positive improvement

Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs. The post Penguin 4.0: Necessary and positive improvement appeared first on Search Engine Land.

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Content and SEO: Building linkable content

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. The post Content and SEO: Building linkable content appeared first on Search Engine Land.

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Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. The post Search competitor analysis: backlinks, keywords and pages appeared first on Search Engine Land.

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Link prospecting tips and tricks

Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he's learned about how to identify and obtain better links. The post Link prospecting tips and tricks appeared first on Search Engine Land.

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13 link opportunities to pursue now

Need some great link-building ideas? Columnist Andrew Dennis has them for you -- with examples from major brands to illustrate how each might work. The post 13 link opportunities to pursue now appeared first on Search Engine Land.

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