All posts by Andreas Reiffen

Side by side: Comparing two performance marketing tools/agencies

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

The post Side by side: Comparing two performance marketing tools/agencies appeared first on Search Engine Land.



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The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…



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The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.

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Breaking down silos in e-commerce retail

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.

The post Breaking down silos in e-commerce retail appeared first on Search Engine Land.



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How to test (and perfect) nearly everything in PPC

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.

The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land.



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How the EU fine will ruin Google Shopping for the consumer

What will be the impact of the European Union’s recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in.

The post How the EU fine will ruin Google Shopping for the consumer appeared first on Search Engine Land.



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SMX Advanced: A paid search roundup

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

The post SMX Advanced: A paid search roundup appeared first on Search Engine Land.



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Why ‘good’ isn’t good enough in Google Shopping

Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.

The post Why…



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Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land.



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7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.

The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search…



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