All posts by Amy Gesenhues

SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spent more than $103 million on Google AdWords in the...

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Update: BrightLocal Clarifies Its Local SEO Industry Survey Findings

Last week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning less than $30,000 in “revenue turnover.” While some commenters questioned the...

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Google Analytics Begins To Roll Out New Benchmark Reports

Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories,...

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SearchCap: SEO Industry Survey, New AdWords Policy & Report On SEO Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year According to an industry survey by local search firm BrightLocal, a...

Please visit Search Engine Land for the full article.

Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year

According to an industry survey by local search firm BrightLocal, a majority of SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled...

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Bing Launches Xiaolce Chinese Chatbot With Cortana Smarts For Windows Phone

After taking its Windows Phone 8.1 with Cortana to China last month, Bing announced today the launch of XiaoIce (“little ice”), a Chinese-speaking social assistant chatbot for Windows Phone users. According to the announcement on Bing’s search blog, XiaoIce’s technology is...

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Google Kerning Easter Egg Plays Tricks With Typography

Google UK’s Peter Far found an Easter Egg designed specifically for hardcore typography fans. If you search for [kerning] in one tab, and [typography kerning] in another, you’ll notice a little extra space between the lettering on the [kerning] search results page. Search Engine...

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Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose

After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just...

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Google Dorking: It’s All Fun & Games Until The Hackers Show Up

For anyone not in the know, Google Dorking is the practice of using advanced search techniques – more specifically, specialized search parameters – to locate hard-to-find web pages and information. As innocent as it sounds, Google Dorking has a dark side – so dark, federal...

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