All posts by Adam Dorfman

Why and how entities are shaping location marketing

What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land.

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10 ways to improve your business locators

Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions. The post 10 ways to improve your business locators appeared first on Search...

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Why data amplifiers matter in a world of omnichannel discovery

Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery...

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How brands can win with omnichannel discovery

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. The post How brands can win with omnichannel discovery appeared first on Search Engine Land.

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Is your location data being held hostage?

Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land.

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Don’t let your business play possum with local search

Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar businesses. The post Don’t let your business play possum with local search appeared first on Search Engine Land.

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Google injects more context into micro-moments

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. The post Google injects more context into micro-moments appeared first on Search...

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Why Google is mining local business attributes

What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. The post Why Google is mining local business attributes appeared first on Search Engine Land.

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As search changes, Google changes

Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up? The post As search changes, Google changes appeared first on Search Engine Land.

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How Google Is Inventing A “Near Me” Future

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing. The post How Google Is Inventing A “Near Me” Future appeared first on Search Engine Land.

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